Established in 2000 by Nicola and Orlando Reindorf, Flying Standard is Sydney's leading fashion agency and distributor of UK and International labels to the Australian retail industry. The agency prides itself on its ability to distribute a stable of diverse brands from around the world.

Proving that good fashion is about relationships, experience and sourcing the right product, Flying Standard has long been known for its unique, simple and stylish approach to fashion. Integral to the company's philosophy is introducing the right label to the right store.

In 2011, the company expanded to incorporate The Standard Store, living proof of the company ethos — quality, style and an innate appreciation of the customer.

Located in Surry Hills, the agency and store is a unique Sydney offer.