Established by Nicola and Orlando Reindorf in 2000, Flying Standard rapidly became one
of Australia’s leading sales and distribution agencies for international brands. Through
Flying Standard, Nicola and Orlando have launched several labels into Australia, including
Boxfresh, SWEAR, April 77, Motel and Y.M.C.
Flying Standard expanded into retail with the launch of The Standard Store in 2011. The
Standard store fills a gap in the market for an independent, multi-branded store representing
Press Office & Showroom
Karina Parry heads up our in-house PR program, generating targeted editorial and online
results for product and brand across print, digital and social media channels. Karina
oversees all showroom activity, manages press relations and strategic brand collaborations.
She has worked with luxury brands Paul Smith and Brioni, Paspaley Pearls, Westfield and
Australian labels MARCS, Tina Kalivas and Zambesi.
Brand Strategy (Retail/ PR/ Marketing)
Social Media Program (Bloggers/ social networks)
Retail Consultation (local landscape/ locations/ VM/consistent retail relations)
Brand Partnerships / Collaborations/ Affiliation Programs
Telephone 61 2 9310 1550