As a business based around fashion, Flying Standard knows a little love goes a long way …

The fashion retail landscape in Australia has changed in recent years. As a business based around fashion, Flying Standard knows a little love goes a long way ...

Flying Standard is a brand-marketing and sales agency committed to providing influential, long lasting retail relations within the Antipodeans.

Drawing on a mix of established relationships within the retail and media landscapes, we set out to create a secure foothold for international brands in the local marketplace.

Our two decades of experience supplies us with a watertight community of contacts within the fashion industry, spanning buyers, fashion and lifestyle press, stylists, influencers and social media personalities.

Brand marketing and PR runs side by side with sales strategies to create crucial presence, brand visibility and awareness to drive new sales and nourish existing ones. Our realistic approach combines traditional public relations and showroom activity with unique opportunities for collaboration with like mind brands.

Our commitment is to create a secure, stable retail environment for your label to grow and flourish within the Australian landscape.

Company Background

Established by Nicola and Orlando Reindorf in 2000, Flying Standard rapidly became one

of Australia’s leading sales and distribution agencies for international brands. Through

Flying Standard, Nicola and Orlando have launched several labels into Australia, including

Boxfresh, SWEAR, April 77, Motel and Y.M.C.

Flying Standard expanded into retail with the launch of The Standard Store in 2011. The

Standard store fills a gap in the market for an independent, multi-branded store representing

European labels.

Press Office & Showroom

Karina Parry heads up our in-house PR program, generating targeted editorial and online

results for product and brand across print, digital and social media channels. Karina

oversees all showroom activity, manages press relations and strategic brand collaborations.

She has worked with luxury brands Paul Smith and Brioni, Paspaley Pearls, Westfield and

Australian labels MARCS, Tina Kalivas and Zambesi.


Brand Strategy (Retail/ PR/ Marketing)

Press Showroom

Social Media Program (Bloggers/ social networks)

Retail Consultation (local landscape/ locations/ VM/consistent retail relations)


Shoot production

Brand Partnerships / Collaborations/ Affiliation Programs


Nicola Reindorf:
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Orlando Reindorf:
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Karina Parry:
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Telephone 61 2 9310 1550